Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Bears Unite to Support You Can Play Project

PROVIDENCE, RI – Brown Athletics has joined the You Can Play Project in supporting diversity and inclusion for all student-athletes, coaches and fans. Former women’s swimmer Meghan Earley ’13 (Orange, CT) and men’s water polo player Walker Shockley ’14 (Diamond Bar, CA) came up with the idea for the You Can Play video as a way to generate awareness of LGBTQ athletes on campus while promoting Brown’s inclusivity within the athletic community.

“At Brown University, we celebrate all our student-athletes,” said Brown’s Director of Athletics Jack Hayes. “We judge them by their effort, their determination and their commitment to excellence.”

The video, which features 32 athletes, representing 16 different sports, three coaches and Hayes, was produced by Earley and Shockley and filmed and edited by Pom Bunsermvicha ’16.

"Throughout the process of producing the You Can Play video, Walker and I received an overwhelming amount of support from athletes, coaches, and members of the athletic administration,” said Earley. “As a gay athlete at Brown, I always knew I had the support of my teammates and coaches; however, it was incredible to see that support coming from all different aspects of the Brown athletic community."

“In order to maintain the integrity of athletics at Brown, Meghan and I aimed to emphasize that athletes and recruits are judged solely on their athleticism, sportsmanship and character,” said Shockley. “As competitors and as friends of LGBTQ athletes, we understand the negative consequences of prejudice and discrimination in the athletic arena. Evaluating athletes on extraneous qualities like sexual orientation or gender expression adversely affects the sport’s competitiveness and individuals’ confidence. We hope that the message of Brown’s You Can Play video will encourage LGBTQ athletes at all levels to feel comfortable and to excel in their sports.”



You Can Play is dedicated to ensuring equality, respect and safety for all athletes, without regard to sexual orientation. To learn more about the You Can Play Project or to get involved, visit: http://youcanplayproject.org.