Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Michael Neely Joins Brown Athletics as Marketing and Promotions Manager

PROVIDENCE, RHODE ISLAND – Jack Hayes, Brown University’s Director of Athletics, has announced the addition of Michael Neely to the school’s Department of Athletics. Neely will serve as the Marketing and Promotions Manager after previously serving as the Director of Ticket Sales at Hofstra, a position he held from June 2010 until his hire at Brown.

While at Hofstra, Neely was responsible for the outreach and implementation of sales efforts for all season tickets, mini-plans and single game ticket sales for nine ticketed sports. He also handled group sales and coordinated special promotional day ticketed events. In addition to his responsibilities with ticketing, Neely assisting with marketing efforts, helping to form marketing plans and contributing to script writing and presentations.

A 2010 magna cum laude graduate of Hofstra who majored in both public relations and French as an undergraduate, Neely served as team manager for the men's basketball program from 2006 to 2010. He had also previously interned in the communications and advertising sales department at the YES Network.