Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Roger Marandino Steps Down As Head Strength and Conditioning Coach

Providence, Rhode Island - Roger Marandino, the head strength and conditioning coach at Brown since 1995, has stepped down to become the first assistant strength and conditioning coach with the Philadelphia Eagles.
 
Marandino was responsible for the coordination of all strength and conditioning programs for Brown's 37 varsity sports. He utilized a hands-on approach to assure that all players maintain peak physical conditioning to be able to play at the highest level possible. Marandino developed a lifting program for the Brown football team, helping the squad to three Ivy League Championships (1999, 2005, 2008) in his tenure.
 
Marandino, who was named the NSCA Collegiate S&C Professional of the Year for Division I in 2000, was a three-time, drug-free national power-lifting champion and is certified by the National Strength and Conditioning Association as a certified strength and conditioning specialist (CSCS). Marandino earned his coach practitioner distinction from the NSCA in 2003. In addition, he is certified by the United States Weightlifting Federation as a Level I Olympic Weightlifting coach.

In 1997 and 2000, Marandino was chosen as the NSCA Strength and Conditioning Professional of the Year in the Ivy League. He has been a NSCA National Conference speaker, giving 10 presentations at NSCA conferences. He has had three articles published in the NSCA journal, and contributed to a video on using weightlifting combinations to train multiple sports.

A 1993 graduate of Kean College of New Jersey, Marandino earned a Bachelor of Arts degree in Exercise Science and Adult Fitness, with a concentration in Exercise Physiology. He completed a strength and conditioning internship at the University of Pacific after graduation and then enrolled in the graduate school at the University of Connecticut in 1993. While working towards his Master's of Education Degree in Sport Biomechanics, which he completed in May 1995, he served as assistant strength and conditioning coach for two years.
 
A national search will begin immediately.