Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown Student-Athletes Excel at Maccabiah Games

PROVIDENCE, R.I. – Eight Brown University student-athletes from five different programs recently competed at the 19th Maccabiah Games, as the best Jewish athletes in the world gathered in Israel from July 17-30 for top-level competition.

The third-largest international sporting event in the world, the Maccabiah Games draws more than 7,000 athletes from 60 countries and features high-level competition in 34 sports. The games are held every four years in Israel, as the best Jewish athletes from throughout the world compete in Open, Masters, Juniors, and Disabled competitions.

Sophie Bikofsky (Newton, Mass.), a rising junior on the women’s basketball team, helped the United States win the gold medal. The U.S. cruised through pool play undefeated, including a tough overtime victory over host Israel, and knocked off Australia, 90-45, in the semifinals. The U.S. then downed Israel in the final, 72-56, as Bikofsky netted 12 points to help her team grab the gold medal.

“We are very proud of Sophie Bikofsky's efforts to train at such a high level and represent Brown Basketball internationally," said Brown women’s basketball head coach Jean Marie Burr. “Congratulations to the USA team!"

Rising juniors Ophir Bernstein (Allen, Texas) and Zachary Tanenbaum (Leawood, Kan.) of the wrestling team represented the United States at the Games, and both went on to achieve individual success. Bernstein, who wrestled at 84 kgs, claimed the gold medal in freestyle and the silver in Greco-Roman, while Tanenbaum won bronze at 66 kgs in both styles of wrestling.

Hannah Koper (Santa Barbara, CA), an incoming freshman on the women’s water polo team, helped the United States capture the gold medal. The team earned a 31-1 victory over Brazil in the first round of the tournament, and then played to a 19-3 win over Hungary and a 12-7 triumph over Israel to clinch the gold.

Three Bears represented their respective countries in the men’s water polo competition, with rising senior James McNamara (Los Angeles, CA) and rising sophomore Will Klein (Pasadena, CA) competing for the United States, and incoming freshman Yahel Murvitz-Lahav (Tel Aviv, Israel) playing for Israel. The two teams battled it out over the five-game tournament, with the United States earning five wins to take the gold medal. Israel lost just once, to the United States, and earned the silver medal.

Rising sophomore Sigal Markowitz (Long Beach, NY), a member of the women’s crew team, represented the United States in rowing at the Games. Markowitz competed in single sculls and double sculls, winning medals in both events. After advancing through the heats in the single sculls, she defeated Israel’s Anat Marcus in the ‘B’ Final to claim the bronze medal with a time of 8:29.93. In the double sculls, she and partner Michaela Streitfield won the gold medal in a time of 7:40.34, triumphing over Israel in the ‘A’ Final.