Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown Athletics Fields/Facility Improvement Project In Full Swing

Providence, RI - With a look to the future, Brown Athletics has launched a major initiative to reshape the Erickson Athletic Complex with a donor-funded fields/facility improvement project that features a new field hockey complex, the addition of artificial grass to Stevenson Field, improved lighting, and drainage throughout the complex. 

All funding for the project is result of donor contributions, with the Brown Sports Foundation taking the lead on the fundraising project.

The construction projects began in early May, starting with the new field hockey complex, which includes the installation of a regulation size field hockey playing surface with hockey lines only, and the construction of spectator stands and a press box.  The new field will be located adjacent to Meister-Kavan Field and will be completed by September 2012.

Stevenson Field will begin the first of a two-phase project with the installation of a FIFA approved artificial surface for its soccer and lacrosse programs. The changing of Stevenson Field from natural grass to synthetic grass began in mid-May.

The addition of artificial playing surfaces for field hockey and Stevenson Field will bring the total of synthetic playing surfaces to six at the Erickson Athletic Complex (Meister-Kavan Field, Berylson Family Fields (2), Warner Roof).

As part of the initial project this summer, drainage will be addressed within the entire Erickson Athletic Complex to improve field runoff and overall playing conditions. In addition, the long promised improvements to the lighting is being initiated to decrease the number of bulbs, increase energy efficiency, and reduce the spill-over to the neighborhood by re-aiming the lights.