Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown University Chooses ACS Athletics

Providence, Rhode Island - Brown University, the seventh oldest university in America, has selected ACS Athletics as its technology partner to more efficiently manage day-to-day operations within the athletics department.  With ACS InControlTM software, Brown will manage the student-athlete life-cycle for more than 900 student-athletes participating in 37 sport programs on its Providence, Rhode Island campus.

“The greatest benefit of the ACS software to our staff and student-athletes is that we can now centralize all of the information we collect from student-athletes and we can do that from the time they are prospects right through the length of their careers at Brown," said Michael Goldberger, Director of Athletics at Brown.  "In the past, our staff was bound by inefficient, paper-driven processes which made us more vulnerable to violations and increased the time that both staff and student-athletes spent handling forms.  Now, not only will we improve the student-athlete experience by streamlining this process, but we will also have the data we collect in a usable format, instead of buried within filing cabinets and drawers."

ACS InControl™ is the industry-leading student-athlete information management system that takes a holistic approach to solving the operational challenges facing athletics departments today.  InControl is a comprehensive, integrated system that simplifies processes and gives coaches and administrators better control of the data and day-to-day operations that drive the student-athlete life-cycle.  InControl helps with student-athlete forms, roster management, CARA logs, complimentary admissions, compliance monitoring, recruiting, and more.   Additionally, Brown has turned to ACS Athletics’ integrated equipment inventory tracking system to provide an increased level of transparency to the equipment on-hand, issued, and on order.   The equipment operations staff will be tied directly into the official rosters for the department, further eliminating duplicate lists and communication as everyday changes occur. 

Brown is setting the pace among its peer institutions by adopting this holistic approach in managing its operations.  By bringing student-athlete information into one integrated platform, coaches and staff will have more time to spend coaching and mentoring student-athletes, producing a much more positive experience.  Brown coaches will be more efficient and effective in the recruiting process and gain that all-important edge in attracting the best and brightest talent.  The compliance staff will save significant time and energy by eliminating the piles of paper-based student-athlete forms and manual processes associated with collecting, data-entering, filing, and retrieving this information.   The department will have immediate access to this critical information to better analyze trends among their student-athletes and provide faster and enhanced service to each individual student-athlete.   Compliance will also save time by eliminating incomplete spot-checking of recruiting logs, as well as the collection of such logs from coaches, altogether.  Student-athletes will spend less time completing required paperwork and requesting complimentary admissions so that family and friends can attend competitions.

"With ACS, we have a complete system that is easy for student-athletes, coaches and administrators to use and will allow us to increase our monitoring efforts in a broad range of areas,” said Goldberger.  “Compliance staff will be able to automate certain functions, which will provide the ability to focus attention in other places. And our coaches will use the same tool for recruiting and team management functions, which simplifies their efforts as well.  In this economic climate, when budgets are tight and staff time is a resource that must be maximized, ACS InControl will allow us to reclaim precious minutes and devote that time to improving our programs in other ways.”

If your department's efficiency and effectiveness is still handicapped by paper-trails, separate systems/spreadsheets and communication bottlenecks, you are at risk and have a competitive disadvantage.  Inaccessible, inaccurate information impedes decision making, slows response time and distracts key stakeholders, like coaches, from doing the jobs they were hired to do.  Adding more staff to shuffle paper, or purchasing software to tackle one area or issue, only perpetuates the problem and creates more costly overhead.

If you are serious about taking that next step to improving departmental operations, please contact ACS Athletics at (800) 343-6220 or via email at