Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Alumni Spotlight - Doug Ulman '99 will feature one former male and female student-athlete each month who has gone on to achieve success in the workplace, as well as exhibit the spirit of Brown University within the community. The monthly installments will provide highlights of the selectees’ athletic careers at Brown and offer a glimpse into their current career paths

Alumni Spotlight – Doug Ulman ‘99 | @LivestrongCEO on Twitter


In the midst of a successful era for Brown men’s soccer, Doug Ulman ’99 was part of a Bears program from 1995-98 that made three NCAA Tournament appearances and captured two outright Ivy League titles in that span.  Ulman appeared in 16 games on the backline for the Bears during his career, only appearing in one game his sophomore season after a battle with chondrosarcoma.

Undeterred, Ulman returned to the Bears lineup to compete in 14 contests over the next two seasons, earning the Class of 1937 Trophy as the player contributing the most to his team.  Ulman was recognized for his constant support and team spirit with Brown’s Cliff Stevenson Award at the department’s annual sports banquet in 1998, an award rewarded to an athlete who best exemplifies enthusiasm, indomitable spirit, and devotion to the community.

A three-time cancer survivor, including two bouts with melanoma, Ulman, with assistance from Brown University’s Royce Fellowship, founded the Ulman Cancer Fund for Young Adults. He served as Executive Director of the foundation for four years before another notable cancer survivor came calling.

Noted cyclist and cancer survivor, Lance Armstrong, founded the Livestrong Foundation in 1997 but needed a strong leader to build its brand, Doug Ulman was the perfect fit.  Armstrong brought Ulman into the foundation in 2001 as its Director of Survivorship.

Currently serving as President and CEO of the Livestrong Foundation, Ulman has helped transform the organization into the gold standard of providing support, knowledge, and guidance for cancer survivors and their families.  His leadership has been recognized numerous times over the years, including the Austin Business Journal’s Health Care Hero Award and the Non-Profit Times’ Power and Influence Top 50 accolade as a top nonprofit executive.

Ulman also sits on numerous charitable boards, including the Union for International Cancer Control, the Campaign for Tobacco-Free Kids, and C-Change.

Alumni and fans are encouraged to participate in the Alumni Spotlight nomination process by submitting nominees to Nominations should include: notable career achievements, current occupation, location, recent photos, and notable contributions to the community.