Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Student-Athletes Honored As Royce Fellows

Four Brown student-athletes were among 17 undergraduate students named to the Society of Royce Fellows at an induction ceremony on April 17, 2014.

Established in 1996 through the generosity of Charles Royce, a 1961 graduate of Brown University, the Royce Fellowship Program supports Brown University undergraduates as they carry out independent projects of their own design in locations across the United States and around the world. Along with funding, the program confers lifetime membership in the Society of Royce Fellows, a community of student scholars, faculty fellows, and Royce alumni that offers a forum for reflection, inquiry, and intellectual engagement within the university. 

Every spring, up to twenty students at Brown are inducted into the Society of Royce Fellows, each receiving an award of up to $4,000 to pursue a research, curricular development, or public service project of his or her own design. The program seeks to enable undergraduates to explore their developing interests and passions and to extend the ideals of Brown’s open curriculum beyond the walls of the university.

 

2014 ROYCE FELLOWS FOR SPORT & SOCIETY

 

Leah Eickhoff ’15 (Track)

“Finding Common Ground: Running and Veteran Connectivity on Team Red, White and Blue”

Leah will work with Team Red, White and Blue, a national organization committed to improving the lives of veterans by connecting them to their communities through physical and social activities. Her research will explore how the organized running program of Team Red, White and Blue connects veterans to communities and improves their sense of purpose and agency.

 

Sazzy Gourley ’16 (Swimming and Diving)

“Red Bull’s Cliff Diving Series: Intersections Between Marketing, Sport, and Corporate Social Responsibility”

Sazzy will investigate how Red Bull can use the intersections between marketing, sport and corporate social responsibility to build its brand while expanding the social benefits to international communities through its Cliff Diving Series. He hopes to use the Cliff Diving Series as a model for how Red Bull can collaborate with NGOs around the world.

 

Sandra Kimokoti ’15 (Rugby)

“Play, Learn, Thrive: Using Rugby to Promote Health Education”

Sandra will develop and implement a health education curriculum for high school girls in rural, Western Kenya. The curriculum will combine reproductive health education and rugby in an effort to empower them to have agency over their reproductive health.

 

Nelly Weledji ’15 (Basketball)

“Using Sport to Raise Health Care Awareness in Cameroon”

Nelly will be working with the Holy Family Foundation Clinic in Limbe, Cameroon. The clinic is community-based and dedicated to providing heath care to under- resourced families. In addition to providing support to health care workers, Nelly will explore the opportunities sport offers to educate families about the importance of health care and available resources.