Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown Athletics Ranks Second Nationally in NCAA APR Rankings for Third Straight Year

Portions of this release courtesy of the NCAA and the Ivy League

INDIANAPOLIS, Ind. – Brown University and the Ivy League continued to pave the way for academic excellence as Brown Athletics ranked second in the nation in NCAA Academic Progress Rate (APR) for the third straight year, it was announced by the NCAA national office.

The Bears saw 22 teams take home APR Public Recognition Awards for earning a multiyear APR in the top 10 percent of all squads in each sport, 19 of which posted a perfect APR for the 2012-13 academic year.

Brown’s 22 teams earning NCAA APR Public Recognition Awards are: baseball, women’s basketball, men’s cross country, men’s fencing, women’s fencing, football, men’s golf, women’s golf, gymnastics, men’s ice hockey, women’s ice hockey, skiing, men’s soccer, women’s soccer, softball, men’s swimming, men’s tennis, men’s indoor track & field, men’s outdoor track & field, volleyball, men’s water polo and wrestling.

The most recent four-year Division I APR is 976, a two-point improvement from last year. The Ivy League's APR of 993 over that same period in its NCAA-sponsored sports continues to lead all Division I conferences. Across Division I, the average four-year rate also rose two points in baseball (967) and football (951), five points in men's basketball (957) and one point in women's basketball (973).

Every Division I sports team calculates its APR each academic year, based on the eligibility, graduation and retention of each scholarship student-athlete. APR provides a clear picture of the academic performance in each sport.

In the May 7 announcement of the APR Public Recognition Awards, the Ivy League led the way for the ninth year in a row with 117 of the 1,049 total teams receiving honors in the most recent Academic Progress Rate (APR) Public Recognition Awards. The League's 117 teams outdistanced the Patriot League (94), Atlantic Coast Conference (77) and Big Ten Conference (66). 

For the ninth-straight year, the League held the top two spots with Dartmouth topping the list for the third-consecutive year with 26 teams honored. Brown placed second for a third-straight year with 22 teams honored. The remaining top 10 included Penn tied for fourth with Lafayette (17 teams) and Yale tied for seventh with Davidson, Duke, Holy Cross and Stanford (14 teams).

Rounding out the Ivies were Columbia, Cornell and Princeton all tied for 18th with 10 teams each honored and Harvard tied for 27th with five other schools each with eight teams commended.

Of the 146 schools that have received Public Recognition Awards each of the nine years of the program, the Ivy League is the only Division I conference to have every school in its conference recognized.