Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Alumni Spotlight: Melissa Mattiace '94

BrownBears.com will feature one former male and female student-athlete each month who has gone on to achieve success in the workplace, as well as exhibit the spirit of Brown University within the community. The monthly installments will provide highlights of the selectees’ athletic careers at Brown and offer a glimpse into their current career paths

Alumni Spotlight – Melissa Mattiace ‘94

A native of Montville, New Jersey, Melissa Mattiace spent four seasons as a standout defender on the Brown women’s lacrosse team from 1991-94, serving as the team’s captain during her senior season.  She is currently the publisher for Entertainment Weekly.

Mattiace anchored a Bears’ backline as a stout one-on-one defender, often facing an opponents’ top scoring threat on a nightly basis.  Her reputation as a tenacious defender and intense competitor propelled Mattiace to All-Ivy accolades in 1993-94 and USWLA All-American status during her junior campaign. After graduating from Brown in 1994, Mattiace delved into the advertising field as she held multiple positions at Polo Ralph Lauren, Elle, and Interview. Mattiace then moved on to serve as the executive director of creative services at Details, prior to being named advertising director for Lucky Magazine.  At Lucky, Melissa oversaw all advertising sales activities, as the magazine claimed eight new accounts in the span of 14 months.  After a successful run at Lucky, Melissa joined Women’s Wear Daily where she was associate publisher for the print edition of Style.com.

Currently, Mattiace serves as the publisher for Entertainment Weekly, one of the most popular entertainment brands with an audience of over 18 million consumers. As publisher, Mattiace oversees advertising sales, marketing and business development operations for both the weekly magazine and its website EW.com, and industry events including the brand’s annual red carpet parties at Comic-Con, the Emmy Awards and the Screen Actor Guild (SAG) Awards. Under her guidance, the magazine’s 2013 Summer Must List issue was the brand’s largest issue in six years and the 2013 Fall TV Preview was the largest in seven years. Entertainment Weekly covers all aspects of pop culture – music, film, television, and books and Mattiace continues to develop innovative sales and marketing strategies designed to push the brand to new heights.

Additionally, Mattiace is active in several charities including Jorvan Community Outreach in Cape Town, South Africa and the American Cancer Society. Upon graduation, she founded the women’s lacrosse program at the New York Athletic Club which continues to thrive.

Alumni and fans are encouraged to participate in the Alumni Spotlight nomination process by submitting nominees to athleticcommunication@brown.edu. Nominations should include: notable career achievements, current occupation, location, recent photos, and notable contributions to the community.