Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Alumni Spotlight - William Gilbane '70 will feature one former male and female student-athlete each month who has gone on to achieve success in the workplace, as well as exhibit the spirit of Brown University within the community. The monthly installments will provide highlights of the selectees’ athletic careers at Brown and offer a glimpse into their current career paths

Alumni Spotlight – William Gilbane Jr. ‘70

Graduating from Brown in 1970 with a degree in Political Science, William Gilbane Jr. ‘70 played three seasons on the varsity men’s hockey team under head coach James Fullerton, recording a combined 49-26-4 record over that span while amassing six goals and 19 assists for 25 points.  As a rookie in the 1966-67 season, Gilbane netted two goals under freshman hockey coach Allan Soares. 

After graduation, Gilbane joined the family business, Gilbane, Inc., one of the nation’s oldest construction companies.  Gilbane, Inc., was founded in 1873 and has developed into the nation’s premier construction and program managers.  With more than 60 offices worldwide, Gilbane, Inc., has overseen landmark projects such as the National World War II Memorial in Washington, D.C., Rhode Island’s T.F. Green Airport, and The Prudential Center in Newark, N.J., home of the NHL’s New Jersey Devils.

For 18 years, Gilbane served as the company’s Senior Vice President for the New England region, overseeing over 400 employees and $500 million in annual projects.  Five new district offices were established under Gilbane’s tenure as senior vice president before he ascended to executive vice president in 2001. 

As Executive Vice President, Gilbane was the main influence on the company’s standard of client satisfaction and operational excellence program.  He also was an instrumental leader in employee learning and development through Gilbane University, an initiative that drives superior performance by developing people to serve clients worldwide.

Since 2004, Gilbane has served as President and Chief Operating Officer, while leading the company’s operations efforts with a focal point on client expectations and Gilbane’s safety program.  For his efforts as President and COO, Gilbane received the Engineering News Record Magazine’s Newsmaker Award for championing the firm’s training program in 2008.  Gilbane, Inc., also received high accolades during that period, as it was named one of Building Design & Construction Magazine’s Best AEC Firms to Work For in 2008 and Fortune Magazine’s 100 Best Companies to Work For from 2009-11.

William Gilbane has been active in the community as a member of the Irish Famine Memorial Committee and serving on the board of the Rhode Island Reds Heritage Society.  Gilbane previously served on the U.S. Olympic Committee and Advisory Committee for the NCAA Hockey Championship.

Alumni and fans are encouraged to participate in the Alumni Spotlight nomination process by submitting nominees to Nominations should include: notable career achievements, current occupation, location, recent photos, and notable contributions to the community.