Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit


Sept. 13, 2001

Providence, Rhode Island - Brown University has announced the cancellation of all athletic contests involving Brown teams through Sunday, September 16th in the wake of the recent tragedy that engulfs the United States.

"Due to the scope of this terrible national tragedy, we want to allow an appropriate period of time for reflection in respect for the people who have been touched by this tragic event," said Brown Athletic Director David Roach. "This tragedy has affected our alumni and the entire Brown community, and our hearts go out to all the victims and their families."

Here is a listing of events involving Brown teams that have been cancelled for the weekend (September 14-16):

Men's Soccer: adidas/Brown Soccer Classic, September 14 and 16.

Women's Soccer: at ECAC Tournament, September 14 and 16.

Volleyball: at University of New Hampshire Tournament, September 14-15

Men's Tennis: at University of South Florida Invitational, September 14-16.

Football: at San Diego, September 15.

Field Hockey: vs. Dartmouth, September 15.

Cross Country (men and women): at Harvard/Northeastern September 15

Women's Golf: at Bryant Tournament, September 15 and 16.