Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown University To Launch Official Athletic Site As Part Of The FANSonly Network

Aug. 31, 2001

PROVIDENCE, Rhode Island, Aug. 31, 2001 - The Brown University athletic department, in conjunction with Student Advantage's FANSonly Network, is expanding efforts to provide fans with complete coverage of Brown athletics through the launch of a comprehensive official athletic website located at brownbears.com. The site, which launched today, is the only official source of information, merchandise, multimedia and more directly from the Brown athletic department.

Brown University's official athletic website will provide Bears fans with complete information on all Brown sports. Also included are photos, audio and video clips, event coverage, rosters, schedules and interactive promotions and games. Throughout the year, the site will also offer opportunities to interact online with Brown players and coaches. Online ticketing, e-commerce and other enhancements are expected to be added to the site throughout the year.

"We're extremely pleased to be utilizing the services of FANSonly, the leading sports internet provider in the country," said Brown Athletic Director David Roach. "We can now provide our alumni, fans, the entire Brown community, local and national media, and prospective student-athletes the opportunity to access detailed information on our outstanding athletic program in a myriad of ways through our athletic web site."

"We are excited to have Brown University join the FANSonly Network," said Jeff Cravens, FANSonly Network's Vice President and General Manager. "brownbears.com is the complete destination for Brown fans to follow their favorite Brown Bear teams. The power of the Internet has become a vital part of any athletic department's marketing, promotional and information efforts, and it is a credit to Brown that they are taking full advantage of it."

Through brownbears.com, computer users will be able to access virtually anything they would want to know regarding Brown athletics. Live game coverage, player and coach biographies, statistics and special coach and student-athlete profiles will be a on the site on a regular basis. The site will also include a feature for fans to register for updates to be delivered to the registrant's email account on a weekly basis.

The site is part of the FANSonly Network, which will help distribute Brown news and information through its hub site located at www.fansonly.com. The FANSonly Network is regularly measured as a top-10 sports site by Media Metrix and now is the home to more than 120 Official Athletic Sites.

About Student Advantage's FANSonly Network
Student Advantage's FANSonly Network is the most popular college sports destination on the Internet. The FANSonly Network provides online brand management and content delivery to more than 120 university athletic departments in the country, through the publishing of Official Athletic Sites. FANSonly.com serves as the network hub, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis, information on collegiate recruiting, and team pages for every NCAA Division I school. For a complete list of official network partners on the web, go to www.fansonly.com/oas.