Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown Launches New Athletics Web Site

Welcome to Brown’s new web site, BrownBears.com.  After nine years with CSTV/CBS, Brown Athletics has launched an exciting new web site with PrestoSports, featuring a unique “Brown” look and many new features.

Information on BrownBears.com will be easier to navigate with information easier to retrieve.  Brown’s new web site will also feature a video component on the front page and on each team page, featuring game-winning goals, touchdowns and points, along with student-athlete and coaching staff podcasts throughout the year. Brown fans will also be able to continue watching live game video on the B2 network.

Live stats will now be available for several of our indoor sports – men’s basketball, women’s basketball, men’s ice hockey, women’s ice hockey, and volleyball - giving Brown fans the opportunity to follow the game with up-to-the-minute statistics.

Brown’s new web site will also make it easier for students, parents and friends to purchase official Brown Athletics action photos with a more visible and direct link to our outstanding photos.

Brown fans will also see an increased historical presence with all-time listings for All-Americans, Brown Athletic Award winners, Players and Rookies of the Year, Coaches of the Year, National Champion Teams and Individuals in addition to the Brown Athletics Hall of Fame, Academic All-Americans, Academic All-Ivy and NCAA Postgraduate Award winners.

More and more features, including the completions of the archives, and the ability to download an RSS feed from the athletics calendar, will be introduced and activated in the months to come.