Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Sports Foundation Needs $100,000 by June 30 to Meet Fundraising Goal for Brown Student-Athletes

June 27, 2006

Providence, R.I. - The end of Brown's fiscal year is just days away (June 30) and the Sports Foundation, along with hundreds of athletic alumni/ae and parent volunteers, are working furiously to reach its critical annual-use goal of $2.76 million in support of Brown's student-athletes. Your gift today to can make a difference.

While the Sports Foundation is having another successful fundraising year with more than $5 million already raised there is still a $100,000 gap that needs to be closed to reach the $2.76 million annual-use goal. It is going to take a real team effort from alumni/ae, parents and friends to reach this objective.

Annual-use giving is a critical component of the budget for the athletic department and for each team. Among other things, annual use gifts provide vital equipment, winter and spring break training trips, comprehensive national recruiting efforts, and out-of-region team travel to maintain nationally competitive schedules.

The Sports Foundation has made giving to Brown Athletics easier than ever through a secured online giving page at Simply click on the link and follow the instructions on the page to make a secure on-line gift with your credit card.

If you prefer, you can also make a check out to the team of your choice and mail it to the Brown Sports Foundation at Box 1925, Providence, RI 02912 or you can call the Sports Foundation at (401) 863-1900 and make a credit card gift over the phone. As a reminder, in order for your gift to count towards this fiscal year, checks mailed must be postmarked by June 30 and credit card gifts must be made on-line or received by June 30.

ABOUT THE BROWN SPORTS FOUNDATION Each year, the Brown Sports Foundation raises more than $6 million from more than 6,000 generous donors in support of five critical areas: annual-use for varsity sports, endowment, facilities, special projects, and club sports. Central to the mission of the Sports Foundation is a fundamental belief in supporting Brown's student-athletes and their unique commitment to academic and athletic excellence. Success is measured not just in fundraising totals, in wins and losses, or in championships won, but in the impact of our support on the overall educational experience of the scholar-athlete. In recent years, the Sports Foundation has also assumed a larger role in expanding recreational and fitness opportunities for the entire campus community.