Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Three Brown Student-Athletes Named to ESPN The Magazine Academic All-District I At Large Team

May 23, 2008

PROVIDENCE, RI - Three Brown student-athletes - two seniors and one junior - have been selected to the District I ESPN The Magazine Academic All-America At-Large teams. On the women's side, two of Brown's three nominated student-athletes were selected with senior field hockey player Katie Auriemma (Medford, NJ) and senior rower Sarah Wu (North Andover, MA) both earning First Team honors. Junior water polo player Mike Gartner (San Jose, CA) earned Second Team All-District honors on the men's team. Auriemma and Wu will now advance to the ESPN The Magazine Academic All-America national ballot.

For the At-Large process, schools may nominate up to three student-athletes for the men's team and three student-athletes for the women's team. Three of Brown's six nominated student-athletes were either named to the First or the Second Team in a vote by members of Co-SIDA. In addition, two of the three Brown selections have also been recognized as Academic All-Ivy selections this year during the competition season for their respective sport.

A two-year starter at defense on the Brown field hockey team, Auriemma played in 56 career games and helped lead the Bears' defense this past season, earning the team's Most Outstanding Defensive Player Award. A four-time selection to the NFHCA All-Academic Team, Auriemma also earned Academic All-Ivy honors in the fall of 2007. One of 10 recipients of Brown's Joslin Award, given to seniors who have distinguished themselves through their involvement in campus life, Auriemma was one of 37 Brown juniors elected to the Brown chapter of Phi Beta Kappa last spring and served as the Undergraduate Secretary for Phi Beta Kappa this past year. Auriemma was also a Meikeljohn Advisor for two years, a WISE (Women in Science and Engineering) mentor, and an Academic Tutor. She had a 3.96 GPA at the time of her nomination and will graduate this weekend with a degree in Biology.

Wu has helped to lead the Brown women's crew to a #2 national ranking and an 8-2 record, serving as the coxswain for the varsity eight. A 2007 NCAA Champion as part of the V8 boat, Wu will attempt to win back-to-back Championships when the Bears compete at the NCAAs next weekend. Wu has served as a co-captain this season and recently earned First Team All-Ivy honors after helping to lead Brown to the 2008 EAWRC and Ivy League Championships. A Second Team All-Ivy selection in 2007, Wu was the recipient of the Joukowsky Post-Graduate Scholarship (given to one male and one female) this year, and the Lewis Burnham Covert Scholarship in 2006 and 2007. In addition, she also received the Arlene Gorton '52 Cup at the All Sports Banquet earlier this month. A Champion at the 2007 Women's Henley Regatta, Wu was also an NCAA Championship Runner-up in 2006 and a third-place finisher in 2005. She had a 3.76 GPA at the time of her nomination and will graduate this weekend with a degree in Economics.

Gartner earned a spot on the Second Team after finishing the season ranked 13th in the nation with 74 goals, and drawing a team-high 96 ejections in 31 games. An Honorable Mention All-American for the second consecutive season, Gartner was a First Team All-Northern Division selection for the third time in his career and a First Team All-Eastern Championships for the second time in his career. An Academic All-Ivy selection in the fall, Gartner led the Bears in scoring by 19 goals and in ejections drawn by 62. He also had a team-high .592 shot percentage. A two-time ACWPC All-Academic and CWPA All-Academic selection, Gartner had a 3.59 GPA at the time of his nomination and is concentrating in Applied Mathematics.