Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

The Dave Zucconi'55 Memorial 5K

April 14, 2003

Recently, Brown has endured the passing of one of its biggest and most recognized advocates. Dave Zucconi '55, the man known to many as "Mr. Brown", was an influential Brown alumnus, a respected administrator, and an extraordinary fundraiser, who dedicated his life to improving the University for more than forty-four years. Dave lost his battle with cancer in January 2003. To honor the passing of this great man of Brown, the Student Athletic Advisory Board (SAAB) and the Brown Key Society, in conjunction with the Brown Athletic Department, have come together to present the inaugural Dave Zucconi'55 Memorial 5K Run. All those interested are invited to participate!

Event Details

Date: Sunday, May 4, 2003, rain or shine!

Place: The race will begin and end on the Main Green of Brown in Providence, RI.

Time: Race starts at 9:00 am.

Course: A measured 3.1-mile course winds through the campus of Brown University and loops through the scenic eastside neighborhood of Providence.

Registration: A downloadable PDF registration form is available below. Registration on race day is from 8:00 am to 9:00 am.

Event Fee: $5.00 pre-registration for current Brown University students; $15.00 pre-registration for alumni, faculty, staff, friends of the University, and members of the road running community at large; $20.00 flat fee for race day registration.

T-shirts: Free t-shirts will be given to the first 100 registrants when they check-in on May 4th. T-shirts will also be on sale race day for $10.00.

Awards: Prizes will be given to the top ten men & ten women finishers.

Directions: Follow I-95 to I-195 East, exit at Downtown Providence (Exit 1). Follow exit ramp along river. At second light (College Street), turn right. Proceed through the next light (South Main Street) and up the hill. When College Street ends at Prospect Street, you will be facing the Brown Green. Parking available on the streets.

Schedule of Events:

8:00 am Registration and sign in begins.
9:00 am Introduction by Ron Dalgliesh'91 & welcome by Master of Ceremonies.
9:15 am Race time in front of Sayles Hall!
10:00 am Awards ceremony & presentation of the check.

Post-Race Refreshments will be served.

Additional Information: Contact Heena Trivedi at the Brown Athletic Department at (401) 863-7584 or email

All proceeds will be donated to the Fox Point Boys & Girls Club of Providence, RI.

To download the PDF registration form, click here:
Dave Zucconi '55 Memorial 5K Run Registration Form

To download the course map, click here:
Dave Zucconi '55 Memorial 5K Run Race Map

To see the Brown Sports Foundations video tribute to Dave, click here:
Video Tribute to Dave Zucconi '55

To link to the Foxpoint Boys & Girls Club website, click here:
Foxpoint Boys and Girls Club website