Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown University Athletic Program Receives Certification From NCAA

April 12, 2007

PROVIDENCE, R.I. - The NCAA Division I Committee on Athletics Certification announced today that Brown University has been certified without qualification, as part of the Association's second cycle of athletics certification. A designation of certified means that an institution operates its athletics program "in substantial conformity with operating principles adopted by the Division I membership." Brown sponsors the fourth largest intercollegiate athletics program in the nation with 37 sports, and the nation's largest intercollegiate athletics program for women with 20 sports.

The certification process, which involves a self-study led by an institution's president or chancel-lor, includes a review of these primary components: governance and commitment to rules compliance; academic integrity; equity; and student-athlete well-being.

`The NCAA's process for certification is very thorough and thoughtful,' said Richard Spies, ex-ecutive vice president for planning and the chair of the committee that conducted the self-study and presented its results to the NCAA. `The fact that our program was certified without any conditions or qualifications is a real tribute to everyone involved in athletics at Brown. I want to thank all the members of the study committee and its various subcommittees for their hard work in helping present Brown to the NCAA reviewers in the best possible way.'

The self-study committee included members of the faculty and staff as well as current students and trustees. The committee gathered and analyzed a wide array of data, solicited input from across the campus, held public meetings, and sought additional feedback through their web site. The self-study report was submitted in May 2006.

Athletics Director Michael Goldberger said: `I am delighted with these results. This comprehensive self study gave us an excellent opportunity to examine our department, to affirm those things that we are doing well, and develop thoughtful plans to improve. It was a wonderful team effort that will benefit our student athletes for years to come.'

The purpose of athletics certification is to ensure integrity in the institution's athletics program and to assist institutions in improving their athletics departments. NCAA legislation mandating athletics certification was adopted in 1993. Brown's first certification review occurred in 1996-97 and an interim review was conducted in 2001-02. The second round of athletics certifications is being completed on a 10-year cycle rather than the five-year cycle used during the initial certification process. All 326 active Division I members participate in the certification process.

Additional information on the certification process and the self-study report are available at: