Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Paul Hewitt, Lorenzo Romar Honored At Brown Symposium

April 6, 2006

Providence, RI - The first two recipients of the Fritz Pollard Award - Paul Hewitt, the head men's basketball coach at Georgia Tech (2004), and Lorenzo Romar, the head men's basketball coach at the University of Washington (2005) - were honored at a symposium Wednesday evening at Sayles Hall, on the Brown campus.

The Fritz Pollard Award is presented annually by the Black Coaches Association to its Coach of the Year in honor of Fritz Pollard, Brown Class of 1919, and a true pioneer in the battle for racial equality. A swift running back, Pollard led Brown to its first Rose Bowl appearance in 1916, and went on to become the first black quarterback and first African-American head coach in the National Football League.

Hewitt and Romar took part in an open discussion with Providence Journal college basketball writer Kevin McNamara of a wide array of topics, including some the obstacles they encountered on their way to their current positions, the paucity of minority coaches in college and professional sports, their love of coaching, the parity in college basketball, role models in their lives, the increased role of parent's in an athlete's life, and the impact of the new NBA eligibility rules on the college game.

The evening's events were kicked-off by Michael Goldberger, Brown's Director of Athletics, and included some remarks by Floyd Keith, the Executive Director of the Black Coaches Association. There was also a presentation about Fritz Pollard by Brown archivist Peter Mackie `59, followed by a video detailing Pollard's contribution to society and induction into the Professional Hall of Fame, and introductions of Hewitt and Romar by Dennis Coleman, Brown Class of 1975 and a partner in the law firm of Ropes and Gray.