Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown Among Nation's Best In NCAA Academic Rankings

March 27, 2006

Providence, RI - The NCAA recently released its Academic Progress Rates (APR) for the 2004-05 academic year and Brown University is one of only four schools in the nation to have more than 20 of its teams ranked in the top-10 percent of the APR.

Brown ranked second overall with 24 of its teams rated in the top-10 percent. In addition, the Bears ranked seventh nationally, and second among Division I schools, with an APR measurement of 994 on a scale of 1 to 1,000.

Overall, the Ivy League stands atop the APR measurements with 29 of the League's 33 championship sports being rated. 17 of those had the nation's top progress rate and seven Ivy rankings were second nationally.

The APR measures semester-by-semester progress toward graduation of every individual team in Division I.

In the 20 broad-based sports - sponsored by schools in at least 90 percent of the nation's 31 Division I conferences - the Ivy League had an average ranking of 994 (out of a possible 1,000).

That was, by a wide margin, the top figure in the nation. The Patriot League was second at 984.3 followed in order by the Atlantic Coast Conference (972.4), the Big 10 Conference (972.1) and the Atlantic 10 Conference (972.0). The rest of the top 10 included the Metro Atlantic Athletic Conference (969.6), the West Coast Conference (968.9), the Big East Conference (968.0), the Colonial Athletic Association (967.7) and the America East Conference (965.7).

In the 20 'national' sports, the Ivy League had the nation's best APR in 15 - baseball, men's and women's basketball, women's cross country, football, men's golf, softball, men's and women's soccer, women's tennis, men's and women's indoor track and field, men's and women's outdoor track and field and volleyball.

Of the remaining five 'national' sports, the Ivy League was ranked second in four (men's cross country, men's and women's swimming and diving and men's tennis) and the stellar women's golf rating of 995.2 was third overall.