Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown Athletics to Host Breast Cancer Awareness Week

Jan. 23, 2008

Providence, RI - The Brown University Department of Athletics will host its 1st Annual Breast Cancer Awareness Week, February 9-16, with several events to help support the fight against breast cancer. Proceeds from these events will be donated to the Gloria Gemma Breast Cancer Resource Foundation.

In conjunction with the ECAC Hockey League's "Pink at the Rink" effort, Brown's women's ice hockey team will wear pink jerseys in its games against Quinnipiac and Princeton. The team's 4 p.m. game on Saturday, February 9, against Princeton has also been designated "Meehan Mayhem." Team posters will be distributed, a post-game autograph session is planned, special $8 ticket packages will include two game tickets, two hot dogs, and two drinks, and many in-game activities will help raise awareness and money.

"We're thrilled to participate in this program and raise awareness in the fight against cancer," said Head Women's Ice Hockey Coach Digit Murphy. "It makes an awesome statement that we back this fight."

The Brown women's basketball team's game against Princeton on Saturday, February 16, brings together a number of local and national initiatives - the Women's Basketball Coaches Association's "Think Pink," the NCAA's "Pack the House Challenge," and Brown's own "Blitz the Pitz." The 7:00pm game will also feature the distribution of team posters, a post-game meet-and-greet session with the Bears, and a special $8 ticket package that includes two game tickets, two hot dogs, and two drinks.

"This is a great way for the Bears to help bring attention to something that has touched so many lives," said Jean Marie Burr, head coach of the women's basketball team. "I hope we can create some momentum that does not end when the games are completed."

To encourage "pink out" atmospheres at these games, custom pink t-shirts will be sold for $10 by members of the women's basketball and ice hockey teams, the Student-Athlete Advisory Committee, and by BrowNation. T-shirts will also be sold in the Brown Ticket Office, located in the Pizzitola Sports Center.

Coaching and gameday staffs for many other Brown teams will wear pink scarves, ties, ribbons, shirts, and shoelaces during their competitions throughout the week. For more information about Breast Cancer Awareness Week at Brown Athletics, call (401) 863-2773 or visit

About the Gloria Gemma Breast Cancer Resource Foundation
The Gloria Gemma Breast Cancer Resource Foundation was established in 2004 in memory of Gloria Gemma and in honor of her courageous fight against breast cancer. The Foundation's objectives are to raise awareness, increase education, and generate funding for critical breast health programs that are in desperate need of being brought to fruition. Their mission is to help local breast cancer organizations in their fight to raise breast cancer awareness, to work for its prevention, and to bring comfort and help to patients and families in our community. Their promise is that 100% of the net proceeds will remain right here in our local community. For more information, visit