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CAMP BROCHURES

NCAA Bylaws 13.13 (Sports Camps and Clinics), 12.5.1.7 (Camp Brochures) and 13.4.1-c (Printed Recruiting Materials)

Introduction.
A number of NCAA rules and interpretations cover sports camps and the brochures used to advertise those camps. Errors in producing sports camps brochures can be costly -- both in terms of money spent and in attendance at the camp. Generally speaking, brochures should contain only information and materials specifically related to camp events and activities. It is permissible to use a student-athete's name, picture, and institutional affiliation to identify the student-athlete as a staff member. Camp brochures may be sent to prospective student-athletes at any time, including prior to September 1 at the beginning of their junior year. The chart below lists several Ivy and NCAA interps regarding this issue.

What is Permissible? What is Impermissible?
PICTURES AJA
A current student-athlete may be identified by name and/or picture only in a designated camp counselor section. An action or head shot may be used. If you use an action shot, make sure no one else is in the picture. Fold-out posters are impermissible to include in camp brochures.
If a former student-athlete is working the camp, his/her picture should appear in the camp counselor's section. Pictures of former student-athletes are impermissible unless the former student-athlete is working the camp.
If a former student-athlete will not work at the camp, the institution should not use the picture unless there is a direct connection between the former student-athlete and the camp (e.g., former counselor, former camper). Pictures of facilities not being used are impermissible (i.e., if a coach is simply walking the kids through the weight room, it shouldn't be in the camp brochure).
Photos of camp facilities may appear in the brochure, provided those facilities shown are being "used" during the camp. You may not list the teams championships, record, individual awards, other accomplishments, etc. Those things may appear in the coach's bio, but nowhere else.
If you are using a photo of your basketball arena, for example, the arena may be full of spectators. You may not include your playing schedule (your team's schedule) in the camp brochure, since it doesn't relate specifically to camp events and activities.
If you are using a photo of your basketball arena, for example, there may be teams on the floor, provided you can't identify the players. If you can identify the players, they must be working the camp. You may not reproduce articles published about the team and include that in the camp brochure.
QUOTATIONS AJA
General recruiting information is impermissible to include in a camp brochure. BC
Quotes from former campers and campers' parents may appear in the camp brochure.BC
Quotes from high school, prep school, and two-year college coaches may appear in the camp brochure.BROWN
COUPONS AND OTHER COMMERICAL ITEMSBEARS
Camp brochures may contain a coupon that allows the bearer to receive reduced-cost apparel items, provided no special arrangement is made to give extra coupons to a particular prospect.BROWN
You should apply the same rule for the use of commercial logos on camp brochures as you do for posters. The pictures and/or names of the student-athletes working the camp can be in the brochure as long as just the official trademark or logo of the commercial entity is used (i.e., as long as there is no implied endorsement of the commercial product).BEARS
BIOSIVY
Coaches biographies are permissible to include in the camp brochure. You may put their championships, All-Americans, coaching awards won, etc only in this area.LEAGUE
Brown University Compliance